GeoDash provides Mobile Analytics and People Intelligence with fascinating visuals for apps, publishers, demand partners, and telcos.
Team LotaData were heads-down developing version 2.0 of GeoDash for the better part of 2018. We are delighted to release the all-new GeoDash today (be sure to watch the preview video below).
Many of you are already familiar with LotaData's geo-analytics capabilities. Our platform ingests billions of mobile location data points every day and transforms them into actionable insights about the real-world behaviors of mobile users. We also produce audience segments that can be used for targeted engagement campaigns.
GeoDash 2.0 has all the capabilities of its predecessor, and much more. Mobile app developers can:
- View location signals on the map in 3D and 2D
- Analyze millions of data points in the browser
- Transform all mobile app data into user profiles
- Display top cities visited by all mobile users
- Highlight top places visited by users in each city
- Discover the brands and retailers preferred by users
- Filter users by activity type: walk, run, drive
- Filter visits and activities by weather conditions
App developers can extract data segments and behavioral cohorts using our APIs, from commute patterns to shopping trends and eating habits to fitness preferences. You can personalize your app experience to delight your users at the right moments. And optionally, you can choose to monetize your mobile data through us.
Data collected by our GeoSDK includes the minimum set of attributes listed below. Can your mobile app analytics suite do all this ?
|latitude||Geolocation latitude of the device|
|longitude||Geolocation longitude of the device|
|utc_timestamp||Timestamp of recorded location in epoch|
|accuracy||Horizontal accuracy of device location|
|altitude||Altitude in meters above WGS84 reference ellipsoid|
|speed||Speed in meters/second over ground|
|course||Bearing in degrees|
|device_model||Model of the mobile phone|
|device_make||Manufacturer brand of the mobile phone|
|device_os||Operating system and version of the mobile phone|
|carrier||Mobile network carrier or network operator|
|ad_id||The privacy compliant advertising identifier|
|id_type||Type of advertising identifier (idfa, aaid) collected|
|ad_opt_out||Equivalent to the "do not track" flag|
|privacy_opt_in||Explicitly opted into sharing data|
|collect_mode||Foreground and/or background data collection|
|tracking_mode||Manual, Stay Detection, Route Tracking, Hawkeye|
|events||In-app events or tagged user actions|
Did we mention GeoDash is FREE and the GeoSDK is FREE as well? So go ahead and sign up now, before our investors push us to evolve a business model with a pricing plan!